Pay Per Click Setup
What is PPC Campaign Creation?
Pay Per Click (PPC) campaign creation is the process of identifying which keywords your company wishes to target and decide how to go about creating a landing page to drive visitors to and ultimately promote conversions.
PPC gives you the ability to instantly drive new, targeted traffic to your website. PPC campaign creation is no easy process however. It requires extreme care and attention to detail. The slightest mistake from someone who may not properly understand the backend of your chosen PPC platform can cost you hundreds or thousands of dollars.
PPC campaign creation is performed to determine which keywords are worth your time to target, and are also affordable based on your budget. It is similar to SEO, except for the fact that with PPC you can drive traffic to your site for new keywords within the same day, instead of having to wait weeks or months for SEO rankings to increase.
The largest PPC network in the world is Google Adsense, but it certainly is not the only one. Many other PPC platforms exist today including Facebook, Bing, Yahoo, and others.
Implementing and maintaining a profitable PPC campaign requires continual maintenance and an awareness of changes in search engine marketing in order to stay on top of the game.
How we keep you in a positive position with your PPC campaign:
- We perform heavy keyword research that allows us to determine every possible long tail phrase that people use to search your products
- We utilize this keyword research in order to maximize the amount of visitors your site receives from your ads
- We offer an in depth analysis of your competition in order to exploit their weaknesses and not repeat their mistakes
- We track your campaign expenses on a daily basis
- We track your visitors' actions from the keyword they click to find your site all the way down to the actions they make on your site that result in a conversion
How Does PPC Campaign Creation Work?
PPC campaign creation works by first discussing and deciding which types of keywords your business will benefit from. Once this is completed you must continually drill down to lower levels of keywords related to those main topics. These are called 'long tail keywords'
- An example of a general keyword is: "Fishing poles"
- An example of a long tail phrase that is more targeted is: "Blue fishing poles"
- And even more drilled down is: "Blue deep sea fishing poles"
Our team will walk you through every step of the process, and handle all of the important tasks. We will guide you through the keyword discovery process, design a landing page that converts, and help you launch your PPC campaign on whatever platform you should choose.
What is involved in the pay per click set up phase?
- PPC Market analysis
- Keyword research, mining & compilation
- Competitor research
- Website Review / Evaluation
- Ad text creation and testing set up
- Review / Restructure Google Account
- Confirm syndication to search networks
- Establish Tracking method
- Set up & Test Conversion Tracking Code for all active SE’s
- Establish conversion definition and conversion value
- Set geographical scope
- Set budgetary limits & allocations
- Establish initial Benchmarks & Goals
What deliverables can I expect?
PPC Accounts set up in various engines of your choosing.
PPC Goals & Strategy Plan.
What is the expected timeline to set up my PPC campaign?:
Initial account setup takes no more than 2 weeks time
get started today
Promet Solutions Inc
1802 W. Berteau #209
Chicago, IL 60613
Office: (773) 525-8255
Fax: (646) 349-1079
