Keyword Research
What is Keyword Research?
Keyword research is arguably the most important part of the entire SEO process. If your keyword research is not done properly, then all of your on-site optimization and off-site backlink building will prove useless.
Keyword research is the process of determing which keywords you would like to have your website rank for in the search engine results pages (SERPs). This is generally a time consuming and meticulous process as you want to choose the right keywords for your website.
What exactly are the "right keywords" ? The right keywords are keywords that both show promise in the amount of monthly search volume they can bring your site, and are targeted to your audience. And above all else, you need to evaluate your competiiton to see if targeting said keywords are even reasonable to pursue to begin with.
How Keyword Research Works
Keyword research begins like many things with a simple brainstorming session.
You have to consider specific questions:
- "What are my customers looking for?"
- "What type of services and/or products do we provide?"
At this point you must gather together basic information about your company and decide which phrases your target audience may be seeking through search.
Next, you must plug in your chosen phrases into one of multiple keyword research tools that exist. The most commonly used tool at a basic level is the Google Adwords Keyword Tool.
When you plug your chosen keywords into a keyword detection tool, the tool will likely display certain results for you to review. These results include among many other fields; the monthly search volume your keywords receive (if any) as well as suggested other keywords that are similar to your brainstormed keywords that your customers might be looking for.
Once a list of keywords is acquired this way, the next step is to evaluate the competition that appears in the SERPs for these keywords. There are many factors involved in determing whether or not your competition can be defeated or not. Our SEO experts at Promet have years of industry experience, and are capable of deciding which keywords are right for your website.
What if we already have our own keywords decided upon?
If you aleady have your own keywords that you would like to optimize your site for that were previously agreed upon, we will be happy to consider performing our servies based around those keywords. However, we will likely do our own research on these keywords and make suggestions as to how they can be improved or whether they are a right fit for accomplishing your goals.
What tools do you use to perform your research?
We use a combination of publicly accessible keyword tools provided by Google and several other third parties to perform our research.
How do you decide if a chosen keyword is the right one?
Our proess has been refined to a point where we know exactly how to guage whether or not a keyword will fit into your site's goals and expectations. Our experts use several factors through our research process to determine whether or not a keyword is right for your campaign. These factors include but are not limited to researching the search quantity of a keyword, and meticulously looking into the existing competition for said keyword.
How long does your keyword research take?
This question depends greatly on any collaboration that needs to be done between us and our clients, as well as how many total keywords you are intending to rank for. Usually the entire process does not take more than a week or two, and it goes by much more quickly when we are able to collaborate together with our clients openly.
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Promet Solutions Inc
1802 W. Berteau #209
Chicago, IL 60613
Office: (773) 525-8255
Fax: (646) 349-1079
