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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume & quality of traffic to a web site from search engines via natural “organic” or un-paid search results. SEO is a different form of search marketing from that of paid search. If your site can master its SEO activities it will exponentially improve traffic.
Arguably the most important area for a business to succeed in online marketing is natural search marketing. When your site ranks high in natural search volume it is FREE MARKETING. SEO considers how search engines work and what people search for to improve the traffic to your site.