611Connect

Challenge:

611Connect is an independent on-line channel designed to provide information about wireless cell phones and services. An investment group from Reston Virginia commissioned Promet Solutions to create a website with an integrated content management system to provide helpful information about wireless cell phones and services. Unlike existing online resources that are overly sales-oriented, the goal for 611Connect was to service two communities of users, people who have a phone and want to learn how to better use it and those who would like a new phone and need help selecting one best suited to meet their needs.  611Connect's challenge is to constantly be changing, developing, and remaining current with new content on a regular basis.

Solution:

Promet created a website based on Drupal that provided our client an interactive platform and a robust content management system to maintain this thirst for new content. Key features of the website included extensive API integration with YouTube videos, Facebook and Amazon reviews. We also developed a social networking module enabling users to contribute content, such as user reviews, blog posts and How To articles. To increase site traffic, our experts also provided search engine optimization. It was important this platform had the flexibility to evolve to address changes in the client’s business plan. Today, 611Connect has become a destination and resource for thousands of users.  Promet Marketing continues to persue up to date information and content to grow the site and keep it current.  Additional focus is needed on keywording and optimization to draw traffic on the biggest cell phone buzz.

Cell Phone Reviews - Cell Phone How To