Sep
27
Having proper sitemaps and pagination for users on your website benefits SEO
5:45pmGMT0 Comment(s) Posted
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Sitemaps and SEO
You may already be familiar with the concept of a sitemap, and that you should always submit your website's sitemap to Google Webmaster Tools. But are you aware of what the point to a sitemap is and how it can be beneficial to your website?
The concept of a sitemap was initially developed in order to allow the user of a website to quickly and effectively access all of the information on that website. A common method for achieving this today is to implement a an HTML sitemap that is essentially a hierarchy of links represented by HTML hyperlinks that categorize a website and allow someone to find a given location or link quickly.
An additional step beyond this is to incorporate an XML sitemap on your site, which does the same thing but makes the website's content more easily accessible and crawlable by search engine spiders so that they can properly index a...
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13
Integrating Rich Snippets Into Your Website Can Help Your Site Stand Out to Potential Search Traffic
5:08pmGMT
What Are Rich Snippets?
Rich snippets simply put are additional lines of meta data that one can add to their website in order to help Google see relevance in content. Most people are already aware of the basic forms of meta data - meta title, meta description, and meta keywords. Snippets take this process to a whole new level in order to allow Google to display additional data about your site on their search results page.
Snippets are not actually considered meta data, the specific terminology used to describe them is "microdata" or "RDFa." To learn more about microdata formats please see the Google Webmaster Tools support page.
In today's ever-growing SEO industry, with competition levels constantly rising, webmasters will have to take their knowledge of coding to another level in order to make...
>> read moreSep
06
All webmasters and website owners should be using Google Webmaster Tools as a standard tool in their SEO box.
5:33pmGMT
Going Beyond Google Analytics
One question we are asked often here at Promet is: "What are the benefits of using webmaster tools? and why would I use it if I already have Google Analytics?"
The answer is - you should use Google Webmaster Tools along side with Analytics because Webmaster Tools offers some additional insight into your site's presence on the web that is not offered in Google Analytics. And after all, your site's presence on the web and in the search engines is arguably the most important factor of your website.
First and foremost adding Google Webmaster Tools to your site allows Google to know that your site exists and gives you the best possible indexing rate of your XML sitemap, which is now officially an essential part of SEO. By doing this you can also see if the Googlebot is having any troubles accessing the URLs and content of your site....
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Who Is Promet?
Promet is a full service internet marketing company based in Chicago, IL with offices located around the world. Promet opened its doors in 2003, to fulfill a desire to make improved custom technology solutions available to companies off all sizes. More...
