Keyword Research With Social Media
If you run your own site, you have probably done some extensive keyword research. After all, keywords are the fundamental resource to drive targeted traffic to your site so that you have a large number of visitors complete whatever desired action it is that you want them to complete. As the internet continues to expand, the value of social media sites such as YouTube, Facebook, and LinkedIn are becoming more evident by the day. You may already have integrated your website with these types of sites. Now it’s time to optimize each social media site page with your keywords.
While most of these types of sites vary in function and purpose, they all have some similar and basic designs that you can optimize for your keywords. Here are a few tips:
- Optimize all photo and video files with your keywords. Just like when you are doing your on-site SEO practices, you will want to name each of your files with the keyword you...
How to wield social media in order to drive your site up in SERP rankings.
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Many people believe that the social aspect of SEO is only for huge sites that target highly competitive terms and have huge link building budgets. This is simply not true. Everyone can use social media in their SEO efforts, even if you think your keyword or niche isn’t social worthy. Here is one tactic you can use to bring social into your life.
Content
Start off by consistently creating amazing content for your site. People are blind to regurgitated nonsense that constantly gets thrown around by lazy marketers. Find something new to write about, or at least put a truly unique spin on something that has been done before. Provide data that backs up your statements in the form of pictures, videos, graphs, or whatever else seems relevant. Make sure your data is detailed enough to convey your point while not putting your reader to sleep. This all seems life very obvious stuff, but it’s apparent that many people are oblivious to it or are just plain lazy....
>> read moreLearn how to use the Facebook URL Linter to Describe your Site Accurately
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Facebook Sharing
If you've ever shared a post from a website on your Facebook profile, you've probably noticed how Facebook automatically populates the information being shared and includes a thumbnail image from the webpage you are viewing. This is no magic trick, but rather it is what happens when Facebook draws from the OG tags - which refer to what's called an Open Graph protocol.
Simply put, these og tags are basically another form of meta tags that Facebook has developed in order to properly reflect accurate information about a webpage when it is shared on Facebook.
These og tags are similar to the meta tags discussed in our previous post on using Rich Snippets on your site.
How to Set Up Your Facebook OG Tags
To being with, take a trip over to ...
>> read moreDoes Google +1 play a role in your website's search rankings?
9:17pmGMTAfter the Panda Storm
Now that the dust is beginning to settle after Google's Panda attack on content farms, and webmasters are beginning to learn how to please the search algorithms once again, all eyes have turned to the greatest remnant of the battle - that obvious Google +1 button that is starting to rival Facebook's 'Like' button on many websites around the world.
SEO's have begun to speculate on the importance of the +1 button since it's launch earlier in 2011, and now the talk and commotion is continuing to snowball.
Promet, like the rest of the online community will continue to monitor the measureable and potential impact of +1 on search results.
Is A Social Web a Better Web?...
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What is Google +1?
Google +1 is a feature that benefits both users and webmasters. Essentially, the button represents “I like this” or “I find this interesting, check it out!” When users come across a site that features the +1 button, they have the opportunity to click it, publicly ‘announcing’ their interest or approval, ultimately helping friends, contacts and other web users to find the most relevant information when they need it.
By signing into your Google Account, users can see +1’s and get recommendations for their interests or needs, right in their search results. In order to show +1’s, users must create a public Google profile that allows people to see who made the recommendation. Your +1 items are stored in a new tab on your profile, which you can either share with the entire web or keep private as a method for personally managing and recording the...
>> read moreBuilding relationships through outreach can be one of the most successful and beneficial tactics to promote your site and generate backlinks.
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What Is Blogger Outreach?
Search engine optimization (SEO) is one of the fastest growing trends in the online marketing industry. Like any new venture, SEO is a race to the top, which is why it’s vital to understand the various, and often creative, methods necessary to build quality links to your site. A large part of the SEO strategy involves understanding how search engine works, what people search for, key word specificity, target audience and re-writing content and HTML; however, building relationships through outreach can be one of the most successful and beneficial tactics to promote your site and generate backlinks.
This method, often referred to as “blogger outreach”, requires delicate and informed strategy: first creating a list of relevant blogs with good page ranking followed by the accumulation of...
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Social Media is NOT a big traffic generator
The sole purpose of increasing search engine rankings and having a larger, more compelling online presence is to initiate traffic to your website; sales cannot happen if people are not visiting and interacting with your site. Social Media is known to many users and digital agencies as a low cost traffic generator. Recent trends have shown a growing popularity in the use of one or more of the various forms of social media to potentially...
>> read moreHow sites like Facebook could add value to your business
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Common Misconception regarding Online Social Marketing:
A common misconception about online social networks is that they are for kids. Something for kids to do when they browse the web. On the contrary, online social marketing is a science with tons of useful strategies to monopolize on and build value with social networking for your company. Through your social marketing campaign you can be different, personal, get technical, answer questions, and get creative. To start building value with your online social marketing, follow a few of these useful strategies:
•Take Risks:
Although this may seem like an obvious strategy in marketing, you may forget that businesses started using social marketing around the same time teenagers started and therefore it may be harder...
>> read moreChicago Online Marketing Company
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Promet Marketing is a Chicago based Online Marketing Company that helps companies market their websites. Do you need help with SEO search marketing, PPC, SEM, social media management, email marketing, and online advertising in Chicago? We make your website rank higher and perform better.
Chicago Strategic Online Marketing Consulting
Chicago Online Marketing Consulting makes sure that everyone is familiar with your product, your market, and your marketing goals. Need advice?...
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Who Is Promet? 
Promet is a full service internet marketing company based in Chicago, IL with offices located around the world. Promet opened its doors in 2003, to fulfill a desire to make improved custom technology solutions available to companies off all sizes. More...






