May
03
A Cute New Name for a Horrifying Algorithm Change
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Google's Power Play
At this point it's quite obvious that Google isn't taking any prisoners. They've been on the offensive with their algorithm updates for the past year now, rolling out major overnight overhauls once a quarter. Their latest catastrophic update occurred at the end of April and as is usual, it really stirred up the SEO and internet marketing industry. This new update, they've dubbed "Penguin" comes as a successor to the Panda update, and despite Google's choosing cute little animals as code names to soften the blow, people everywhere are still furious.
What Can You Do To Protect Your Site?
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Bad Backlinks
It seems like ever since Google's recent Panda algorithm update everyone has been talking about what links NOT to build instead of the usual topic of "what's working now."
Google laid the smack down on private blog and PR networks with their latest update. But that is not the only thing they changed. Here are some guidelines for your future link building campaigns and how to avoid any type of punishment.
Don't Over Do Anchor Texts
This is probably a painful realization for many of you. As SEO's, our entire being before these updates was to make sure you stuffed as many keyword loaded anchortexts into your backlinks as possible. But this is no longer the case. Many of the angry messages that Google sent to webmasters was a result of people over-stuffing anchortexts with exact...
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Brace for Impact! Another Google Algorithm Update is Upon Us.
Nothing to worry about if you're using Promet Marketing's SEO services of course :) We're all over the updates and have already taken action to ensure that our clients' sites are safe from the evil terrors of big G.
But for now let's start with what is happening.
On February 27, 2012 Google announced yet another major algorithm update and overhaul of many features for their search engine on their official blog Inside Search. This really is not that surprising as these sorts of posts are being published by Google on a fairly regular basis. They just posted another one on April 3. What you need to know is that Google's...
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Introduction to Content Strategy for Blogging
If your business blog isn’t doing so well, have you ever stopped to ask yourself why this is the case?
Well, there’s a strong possibility that it’s associated with content strategy.
Too many people don’t take the time to strategically produce their content – they just dive straight in and start writing arbitrarily.
If you’re one of these people, it isn’t a problem. We’re about to go through exactly how you can create your very own, high quality, strategic content.
Step 1: Objectives
If you want to produce some great content, you’re going to need to set an objective – be sure to set no more than 2 or 3 for yourself!
Here are a few questions that you can almost always use as a small business when writing content:
Do you want...
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Blog Comments for SEO
It has been known for quite some time how powerful blog comments can be for both your website and the blog that is being commented on. However, it may be time to change our perception on the uses of blog comments and what ultimate benefit we can receive from them. Many of us in the SEO community are used to using blog comments as a way to round out our back link profile and bolster marginal amounts of extra traffic. With the growth of social interaction throughout the web, perhaps it is time to start viewing blog commenting as a way to gain authoritative clout with both the search engines and potential visitors to your site.
As online competition continues to increase, it is extremely important to do what you can to become an authority in your niche or industry. Just about every business has some sort of web presence these days. You need to stand out as a resource of...
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Not Your Typical Link Building
When you think about link building today, what usually comes to mind? Web2.0 links, social bookmarking, article directories, web directories, .EDU links, social media links?
These types of links are perfectly fine, but if you want a professional SEO campaign and are attempting to rank for the most difficult keywords on the web, you will likely realize that these commonplace link tactics will no longer do the job. The reason why these links no longer cut it is because of the fact that they are freely available. There are countless services that exist on the 'net today that offer hundreds if not thousands of these freely accessible links to be built to your site.
If you want to rank your site faster, and stay at the top longer, you will need to implement some of these advanced techniques that major corporations and...
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Long Term SEO
Many times webmasters or companies trying to create an online presence will focus too hard on the long run for SEO, without realizing that the little changes you can make to your website now will have a much greater impact down the road than building links, a social media presence, and buying ads to build your brand. Don’t forget that often there simple tasks that can make all the difference.
A full on SEO campaign is necessary in today’s online world, but for those of you who are too often concerned by the overwhelming greater scope of thing, below are a few tips that will help remind you to take care of the simple stuff first that will usually go a long way.
Review your site’s Click Through Rate
Use Google analytics and webmaster tools to your advantage. Once you have discovered what your weakest URLs are on your site, take the time to revise that page’s title and...
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Another Google Update
Yet another algorithm update was put into effect by Google recently as they have decided that page layouts are now an important factor in whether or not your website is a good match for their traffic. The general concept behind this change is that Google was getting too much feedback from users complaining that when they go to a certain website, they were having difficulties finding the actual content of the site, because the site was just so overloaded with banner ads.
This is an experience that I can say I have experienced several times while searching for information online, even though I consider myself to be incredibly internet savvy and aware of what pretty much any type of website is just at first glance. The official article on the subject can be read here at Google’s webmaster blog.
Google says that the...
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As a business owner, you don’t have the time to learn everything there is to know about building, promoting, and monetizing your online presence. You have a business to manage and there literally isn’t enough time in the day for you to maintain a profitable company and fully wrap your mind around all of the concepts involved with building and promoting websites. However, it is important to know some key concepts related to websites and online marketing that you need to know. It is important to have a basic knowledge of these terms so that you may speak intelligently with your web designer or internet marketing professional.
Search Engine Optimization:
This is the process of optimizing all the individual pages on your website. By improving the quality of your website with search engine optimization (SEO) techniques, you will be able to see higher rankings in the search engine. This means more people will visit your site and buy your product...
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Keyword Research With Social Media
If you run your own site, you have probably done some extensive keyword research. After all, keywords are the fundamental resource to drive targeted traffic to your site so that you have a large number of visitors complete whatever desired action it is that you want them to complete. As the internet continues to expand, the value of social media sites such as YouTube, Facebook, and LinkedIn are becoming more evident by the day. You may already have integrated your website with these types of sites. Now it’s time to optimize each social media site page with your keywords.
While most of these types of sites vary in function and purpose, they all have some similar and basic designs that you can optimize for your keywords. Here are a few tips:
- Optimize all photo and video files with your keywords. Just like when you are doing your on-site SEO practices, you will want to name each of your files with the keyword you...
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Who Is Promet?
Promet is a full service internet marketing company based in Chicago, IL with offices located around the world. Promet opened its doors in 2003, to fulfill a desire to make improved custom technology solutions available to companies off all sizes. More...
