Introduction to Content Strategy for Blogging

If your business blog isn’t doing so well, have you ever stopped to ask yourself why this is the case?

Well, there’s a strong possibility that it’s associated with content strategy.

Too many people don’t take the time to strategically produce their content – they just dive straight in and start writing arbitrarily.

If you’re one of these people, it isn’t a problem. We’re about to go through exactly how you can create your very own, high quality, strategic content.

Step 1: Objectives

If you want to produce some great content, you’re going to need to set an objective – be sure to set no more than 2 or 3 for yourself!

Here are a few questions that you can almost always use as a small business when writing content:

Do you want...

As a business owner, you don’t have the time to learn everything there is to know about building, promoting, and monetizing your online presence. You have a business to manage and there literally isn’t enough time in the day for you to maintain a profitable company and fully wrap your mind around all of the concepts involved with building and promoting websites. However, it is important to know some key concepts related to websites and online marketing that you need to know. It is important to have a basic knowledge of these terms so that you may speak intelligently with your web designer or internet marketing professional.

Search Engine Optimization:

This is the process of optimizing all the individual pages on your website. By improving the quality of your website with search engine optimization (SEO) techniques, you will be able to see higher rankings in the search engine. This means more people will visit your site and buy your product...

Modern Age SEO

As search engines, and technology in general, become more sophisticated, it is important to remain 5 steps ahead in your search engine optimization efforts. Thin content and spammy looking links are no longer going to cut it if you have a project that you expect to run for a long period of time. If Google had its way, they would slaughter SEO. In reality, it is no longer SEO vs. Google. You need to be able to give The Big G what that want these days if you plan on seeing rankings that are worth anything. Involve the following areas in your optimization strategy in order to stay relevant.

Local SEO

Try to optimize your sites locally and globally. You want to be able to rank your website locally, even if it is not for a local business. The macro niches and keywords are pretty much as saturated as they can be at this point. So, you either have to put on your boxing gloves and fight corporate America for broad rankings OR you can focus on micro...

Writing Content for Search

So, you are now a proud website owner. You have a fantastic product, service, or information that you would like to promote all over the internet. You know your website provides a ton of value to the world and you want to share it with just about anyone that you can. However, you have noticed that you are not ranking on the first page of the SERPs for ANY of the keywords you are targeting. What gives? You see you have some quality back links pointed at your site from relevant sites in your industry, so why aren’t you ranking? It could be that you need to create better content.

Great content has two objectives; engage the user with entertaining and valuable information, and meet the search engine optimization best practice guidelines to give the search engines what they are looking for in a site. On the user side of things, you are going to want to provide value in the content by answering any and all questions the reader may have...