What is email marketing?

Much like traditional mail, email marketing is a form of direct marketing – sent straight to the consumer without the traditional formal channels of advertising. The benefits of email marketing revolve around the variety of ways in which you can use it. The ways in which you can use email marketing puts it a step above that of traditional direct mail. Companies have used email marketing to mail links to customers to download trial versions of software, send promotion codes and vouchers, or to simply keep customers up to date with new developments. This constant form of communication between the company and the consumer is a huge benefit of email marketing. Customers want to feel like they are not forgotten about and by maintaining a client email list, you will be able to keep...

Common Misconception regarding Online Social Marketing:

A common misconception about online social networks is that they are for kids. Something for kids to do when they browse the web. On the contrary, online social marketing is a science with tons of useful strategies to monopolize on and build value with social networking for your company. Through your social marketing campaign you can be different, personal, get technical, answer questions, and get creative. To start building value with your online social marketing, follow a few of these useful strategies:

•Take Risks:

Although this may seem like an obvious strategy in marketing, you may forget that businesses started using social marketing around the same time teenagers started and therefore it may be harder...

How do search engines work?

The way in which search engines work requires precise algorithms that quickly sort through the information provided in the search bar, and the result is a list of web pages pertaining the the search.  

Same search, Same technique

When Google noticed Bing continually doing well in their search engine optimization, and thus, improving their own search listings, they wondered how the site improved so quickly. While Google's search engine attempts to correct spelling errors, and shows the correct spelling, Bing's search engine provided the same search but without the spelling correction. Engineers at...

Recently I encountered this post on the Drupal.org forums: Take a read....

Now, I've made a couple drupal sites, I'm not technical really... I mostly just install modules, read their instructions, follow the recommended guidelines and leave it at that. Drupal seems to allow to to build a nice site for the user, but I've noticed in the two sites I've built they never does well in search engines despite taking the recommended steps to improve drupals SEO(seo checker, page titles, clean urls, drupal zen as base theme, global redirect, xml sitemap, etc). You could say its all my fault, but it doesn't seem that simple.

This problem has been taken to a humiliating degree in the past month. Twice. A couple months after going...