What is email marketing?

Much like traditional mail, email marketing is a form of direct marketing – sent straight to the consumer without the traditional formal channels of advertising. The benefits of email marketing revolve around the variety of ways in which you can use it. The ways in which you can use email marketing puts it a step above that of traditional direct mail. Companies have used email marketing to mail links to customers to download trial versions of software, send promotion codes and vouchers, or to simply keep customers up to date with new developments. This constant form of communication between the company and the consumer is a huge benefit of email marketing. Customers want to feel like they are not forgotten about and by maintaining a client email list, you will be able to keep...