Aug
30
Does Google +1 play a role in your website's search rankings?
9:17pmGMT0 Comment(s) Posted
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After the Panda Storm
Now that the dust is beginning to settle after Google's Panda attack on content farms, and webmasters are beginning to learn how to please the search algorithms once again, all eyes have turned to the greatest remnant of the battle - that obvious Google +1 button that is starting to rival Facebook's 'Like' button on many websites around the world.
SEO's have begun to speculate on the importance of the +1 button since it's launch earlier in 2011, and now the talk and commotion is continuing to snowball.
Promet, like the rest of the online community will continue to monitor the measureable and potential impact of +1 on search results.
Is A Social Web a Better Web?...
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What is Google +1?
Google +1 is a feature that benefits both users and webmasters. Essentially, the button represents “I like this” or “I find this interesting, check it out!” When users come across a site that features the +1 button, they have the opportunity to click it, publicly ‘announcing’ their interest or approval, ultimately helping friends, contacts and other web users to find the most relevant information when they need it.
By signing into your Google Account, users can see +1’s and get recommendations for their interests or needs, right in their search results. In order to show +1’s, users must create a public Google profile that allows people to see who made the recommendation. Your +1 items are stored in a new tab on your profile, which you can either share with the entire web or keep private as a method for personally managing and recording the...
>> read moreJun
07
Building relationships through outreach can be one of the most successful and beneficial tactics to promote your site and generate backlinks.
5:39pmGMT
What Is Blogger Outreach?
Search engine optimization (SEO) is one of the fastest growing trends in the online marketing industry. Like any new venture, SEO is a race to the top, which is why it’s vital to understand the various, and often creative, methods necessary to build quality links to your site. A large part of the SEO strategy involves understanding how search engine works, what people search for, key word specificity, target audience and re-writing content and HTML; however, building relationships through outreach can be one of the most successful and beneficial tactics to promote your site and generate backlinks.
This method, often referred to as “blogger outreach”, requires delicate and informed strategy: first creating a list of relevant blogs with good page ranking followed by the accumulation of...
>> read moreApr
27
The importance of linking to the overall success of a website
6:27pmGMT
Does Backlinking affect Google SERPs?
It's no suprise that Google puts a lot of emphasis on how many backlinks a site has. Those whose work revolves around SEO find themselves asking, "How imporant backlinking is to Google." A backlink occurs when another site on the web has a link to your website. If you are looking for people to find your site the trick is to back link. The main idea in backlinking is to add exposure to your site. You want to be the site that people click on in your industry. When linking, pick phrases and keywords in your writing that make sense to what you are writing about. This will help signal what your content is about.
Google has announced numerous times that a significant part of the listing algorithm has to do with linking. This means, that linking seriously impacts a companys...
>> read moreWhat happened?
Google is constantly making changes and updates to their search engine, many of which are subtle and remain unnoticed. Recently however, Google developed a content farm algorithm that would block low-quality scraper sites from showing up through the search engine. The purpose of this was to decrease traffic on high SEO sites without meaningful content, and increase traffic to sites with unique, useful content. This algorithm would go past deleting irrelevant posts or pieces of content, but instead would penalize entire websites for being "low-quality". Specifically aimed at Content Farms that exist solely for volume, the algorithm seemed a great idea to rid of the cluttering on the search engine. However, as with many changes in Google, there happened to be collateral damage.
The issue:
Google interpreted that about 12% of results were...
>> read moreDec
14
You've got to be kidding me? Combating competitors with SEO
4:18pmGMT
Recently I encountered this post on the Drupal.org forums: Take a read.... 
>> read moreNow, I've made a couple drupal sites, I'm not technical really... I mostly just install modules, read their instructions, follow the recommended guidelines and leave it at that. Drupal seems to allow to to build a nice site for the user, but I've noticed in the two sites I've built they never does well in search engines despite taking the recommended steps to improve drupals SEO(seo checker, page titles, clean urls, drupal zen as base theme, global redirect, xml sitemap, etc). You could say its all my fault, but it doesn't seem that simple.
This problem has been taken to a humiliating degree in the past month. Twice. A couple months after going...
The last month has sure flown by for us at Promet Marketing. In the past month we have begun work with a few new clients, made major pushes with some of our other clients, and began gearing up for a much anticipated Drupal Con Chicago coming in early 2011. All the while we have also spent a good amount of time creating a new SEO Strategy & Training package which has already been put to use with one of our clients. Oh wait, did I mention we are also working on a redesign and addition of content to both our Drupal Development Company's website as well as our own?
Our client Powerlearning21 is now in its final push towards developing its new platform that will allow for...
>> read morePromet Marketing is happy to announce the addition of two new clients! Backstop Solutions Group has come to Promet Marketing for pay per click setup and monthly maintenance and management while Green Cab of Madison has come to Promet Marketing for keyword, SEO, and online marketing consulting help.
We are very excited about these new clients and have just recently begun work to help them achieve online success with increased traffic through ppc, seo, keywording, and other online marketing avenues. If you have any questions about our new clients and how we are helping them succeed, please feel free to contact us. More soon!
...
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Promet Marketing would love to attend Drupal Con in Copenhagen this year. Go online to check out our session and vote!
Heo - Human Engine Optimization: Conversion > Traffic
There's no purpose to site traffic if you cannot convert it into your end goal. Whether it be a purchase, phone call, or an ad click, HEO, also known as CRO, is the art of structuring, designing, and optimizing your site to convert your users. Take your SEO to the next level by adding...
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After great feedback from Drupal Camp Chicago 2010, Promet Marketing is super excited to propose its session on HEO - Human Engine Optimization. Hopefully we will get selected and have another great showing learning and growing DRUPAL!! Check out the proposed session:
HEO - Human Engine Optimization: Conversion > Traffic
Skill Level: Click-together Site Builder
Availability: Friday
This session will cover the other side of the SEO coin, HEO and Conversions.
How to optimize your site for people, not robots.
Why we should spend...
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Who Is Promet?
Promet is a full service internet marketing company based in Chicago, IL with offices located around the world. Promet opened its doors in 2003, to fulfill a desire to make improved custom technology solutions available to companies off all sizes. More...
